Weekly newspaper, Kostanay, Kazakhstan
«Nasha Gazeta» is one of the few independent papers in Kazakhstan. The paper is published weekly in Kostanay in the northern part of the country. Whereas many papers of the country are still looking for a new form, «Nasha Gazeta» has already taken one step forward. The redesign introduces not merely a change of fonts, paper head and colours, but rather an entirely new structure that has been implemented in the paper.
After all, these very design structures may be at the core of a number of decisive changes introduced in this redesign. In the past unstructured articles were in use on a day-to-day basis, and those have been replaced by a number of editorial instruments to allow for better segmentation and structuring. In many places several incentives are presented to the reader to read an article.